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The Smirnoff Nightlife Exchange Project was unveiled at the Palladium Mall in Lower Parel, Mumbai and Bollywood beauties Neha Dhupia and Jacqueline Fernandes were present at the event to add to its glamour and heat.
The campaign, called the Smirnoff Nightlife Exchange Project, kicks off this week with TV advertising calling on consumers around the world to visit a Smirnoff Facebook page to submit ideas that sum up the best night out from their country.
This builds towards 14 simultaneous Smirnoff parties in different countries on 27 November. Each country will “export” their party ideas to another country. So Smirnoff’s UK night out could be a Brazilian extravaganza while Australians may experience the best-of-British night out. Other countries taking part include the US, India, Poland, Venezuela, Argentina and Lebanon.
“This is an ambitious undertaking, the likes of which has never been attempted before by the brand,” said Anita Robinson, marketing director for Smirnoff GB.
Check out the beauties at the event………
The tension between Bollywood hottie Neetu Chandra and Paksiatni comedian and actress Veena Malik came to the forefront when Veena allegedly charged Neetu for having intimate direct links with her ex-boyfriend and Pakistani bowler Mohammad Asif as well as with the ‘spot-fixing’ scandal in cricket.
Now, there are chances that the two actresses could come face to face to exchange verbal blows as Neetu Chandra has been approached for the fourth season of ‘Big Boss’. Neetu is said to have been offered an astronomical amount to appear on the show and Veena’s name is already among the list of contestants for the show.
When asked about her appearance in ‘Bigg Boss’, Neetu’s publicist Dale Bhagwagar said, “I have also been hearing the buzz, but am yet to confirm with Neetu. I haven’t spoken to her, as I’m aware that she is in rehearsals today and her phone would be on silent mode. I’m not sure if Neetu would agree to be in ‘Bigg Boss’ even if the monies are huge.”
Dale also feels that Neetu does not need to waste her time and energy on people like Veena to clear off baseless allegations on her regarding the cricket scandal. He said, “Veena Malik is a good comedian. She is a good actress. But I doubt if Neetu Chandra needs a reality show to defend herself. If I know her well, she’d rather keep her grace, poise and dignity intact, than spend her time and energies on Veena Malik’s baseless allegations.”
Whether the allegations are true or not, it is unconfirmed but what is for sue is that if Neetu joins in the Big Boss house, the tension and cat fights between the two ladies are sure to spice up the show